One of the biggest problems facing parents today is curbing the sense of entitlement that children feel. From designer jeans, to extended curfews, to credit cards, many children have an attitude of "I deserve to have the things my friends have" or simply "I deserve to have stuff as well as money to spend." In part, this attitude is encouraged and reinforced by the media, whose primary message is "you gotta have it or you're not cool." However, parents also play a part, often overindulging their children by buying them material things whenever they want them or indiscriminately handing over large amounts of cash.